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                                                   All Innovative Theatres seats are made In America
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Innovative Theater Technology

Innovative Technology

At Innovative Theatres we place a lot of emphasis on the design and architectural integrity of our private theatre projects...at the same time we realize that it is truly the proper acoustics, layout and technology that makes them perform!

The key to genuinely successful home theatre and whole-home integration is not 'just' design and not 'just' technology but design and technology seamlessly integrated.

After many years in business, a multitude of private and public theaters and specialized technical projects, we know that the best approach to a successful project is an all in-house solution.

Home Entertainment Technology is a primary element of our work here at Innovative Theatres. With each new project, Innovative Theatres' in-house technical engineers work side by side with project designers to assure that the equipment and technology specifications for each job match the desired performance and integration criteria of that particular project.

Similarly, the technical information provided by our engineering staff is an invaluable asset to our architectural designers in Innovative's continuous process of design and product development.

For more detailed information on the range of home technologies available through Innovative Theatres please review the following topics:


Automation and "Smart Home" technology

Smart home technology can mean being able to schedule simple home tasks such as, automating lighting schemes so that certain of your lights in your home turn on and off at convenient times or that your jacuzzi will heat only on the weekends. It can also mean that all of your primary residence, vacation home or your pleasure yacht functions can be accessed and programmed from a remote location such as your office or cell phone.

Innovative Theatres works to achieve just the right level of automation that is right for you.

Our main automation system is the industry leading Crestron System. The Crestron system functions as an open architecture automation system and has the ability to control almost all the convenience functions throughout all your living spaces. Whether it is your main residence or your vacation home. 

       Your home automation system can control:
  • Heating and air conditioning settings.
  • All indoor and outdoor lighting.
  • Electric window shades.
  • Motorized sky lights.
  • Background music system.
  • Your home theater.
  • Pool, jacuzzi, Waterfall operations.
  • Crestron "Green" home Technology
  • Energy Cost saving electronics

Any component that is able to integrate into your smart home Crestron Electronics can control.

                                                                           Crestron Home Automation for smart homes      Nevo Home Theater Control        Whole-home Audio - Nexus systems

Whatever level of home automation you desire Innovative Theatres can design, install, program and service your complete systems anywhere in the world to create a luxurious, easier living environment for your pleasure.


Green Technologies for Home Theater Design

In response to our increasing concern for the use of Earth-Friendly products and technologies, Innovative Theatres is pleased to offer a wide variety of "Green" products for use in any of our custom or or Pre-Designed home theatres.  In our showroom we have created a Green Library that is solely dedicated to recycled and renewable building products and materiel's.  Our library is continually expanding with new products and ideas to keep the theater design/build process as earth friendly as possible. As a custom building firm, it is truly exciting to discover and use the extensive array of "Green" product lines that are currently coming on the market.

Interior products including:  carpet, wall coverings, fabrics, paints, acoustical panel material, cabinetry lumber and exotic wood veneers and laminates are all available within the "Green Products" camp. Products within this group offer a variety of environmental benefits including high recycled material content, use of "non-threatened" or sustainable materials, low-impact manufacturing methods and socially competent "Fair trade" production agreements. In addition, many of these newly-engineered products actually benefit the consumer with lowered or eliminated chemical emissions that commonly contribute to allergies and ailments from impure interior air.

On the electronics and technology side, advancements in home automation, heating and cooling, sun control, and interior lighting all contribute to the "green" envelope by offering improved technical performance at a fraction of their previous energy consumption.

To learn more about the Earth-Friendly products and technologies available through Innovative Theatres, please review the Green Products categories below.

  • LEEDS "Green" Point System.
  • "Green" carpets and fabric.
  • "Green" paints, finishes and adhesives.
  • "Green" wood products.
  • "Green" acoustical products.
  • "Green" Smart-Home Technologies.
  • "Green" Crestron Home Theater Automation

Crestron is dedicated to the "green" initiative, providing the most energy efficient and environmentally safe systems on the planet.As the global

leader in advanced control and automation technology for commercial and residential solutions,  Creston develops products and automation

solutions that are RoHS compliant and meet  ASHRAE and LEED standards. 

Visit the Crestron Website:  http://www.crestron.com/solutions/go_green/

Learn More:

What is Leed? More on the Leed Rating System.  Click Here

More Green Building resourcesClick Here


Theater Sound and Vision

Innovative Theaters is widely acclaimed for the performance and technology that we build into each theater that we create.

The keys to superior theater performance come down to many factors:

  • The room size and shape
  • The applied acoustic reinforcement materials
  • The interior design
  • Theater sound equipment selection, positioning and calibration
  • The film screen selection and positioning
  • The video projector quality and calibration
  • The source components
  • Automation and programming
  • The wiring

Of primary importance to a successful home theater is the room design. It is imperative that during any home project design phase the theater room acoustic applications are addressed and designed to perform within a reasonable acoustical standard. The design engineers at Innovative Theatres begin working with the project architects at the very early stages of design to ensure that the theater will have the basic building blocks of performance at the project onset.

Next comes the nuts and bolts. Along with client design discussions addressing the theaters aesthetics, we begin to formulate an audio and video plan. This plan has to meet many criteria which involves budgeting, space planning, client prioritizing, aesthetics, ease of operation, and equipment quality.

The THX certified technicians at Innovative Theatres are uniquely qualified to make the decisions that will inevitably dictate the theaters performance level.  Learn More...




                                                      The above company logos are a few of the products that Innovative Theatres recommends and integrates.


We are Certified Technicians by THX Laboratories

The THX Certified Home Audio Story*

The THX Certification programs provide consumer electronics manufacturers with specifications and technologies for improving the design of high performance home theater products. The goal? To help manufacturers create audio/video products that accurately translate movie, music and video game content to the home environment. The THX engineering team works closely with its manufacturing partners to incorporate the THX standards and technologies into a variety of products, including A/V receivers, speakers and pre-amplifiers. THX also analyzes and pre-qualifies new technologies and components for integration into these products—significantly reducing manufacturers’ research and development costs. Once a product is designed, tested and certified by THX, it carries an internationally recognized performance endorsement, one that helps consumers navigate the complex world of home electronics and make more informed purchasing decisions.

There are three performance categories for home theater products:

  • THX Integrated Home Theater Systems.
  • THX Select and Select2.
  • THX Ultra and Ultra2.
THX Select2 is an upgrade to the company’s original THX Select™ Certification for AV receivers. THX Select2 Certified receivers are designed to address the growing needs of the newest generation of home entertainment enthusiasts, those who crave immersive DVD, music and video game experiences, but don’t require the full benefits of a large, dedicated home theater environment. In addition to providing product design and performance specifications to manufacturers, THX Select2 offers additional playback features, including THX Surround EX™ and THX listening modes such as THX Cinema, THX Music and THX Games.
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Innovative Theatres, Inc., based in West Hollywood, California, is America's premier resource for home theater design and installation. Our Los Angeles area based showroom features a wide array of home theater seating, home automation equipment, acoustic devices, and custom home theater materials. Innovative Theatres provides top-of-the-line home theater design along with complete home theater and media room installations.

Innovative Theatres proudly provides custom home cinema design and installation in the following areas: Los Angeles county communities: Beverly Hills, West Hollywood, Hollywood, Santa Monica, Bel Air, Pacific Palisades, Malibu, Calabasas, Westlake Village, Chatsworth, Pasadena, Venice, Palos Verdes Estates, and Rolling Hills.

Innovative Theatres serves the south bay including Manhattan Beach, Hermosa Beach, Torrance, Redondo Beach, Playa Del Rey and marina Del Rey. Other southern California service areas include:  Orange County, Newport Beach, Newport Coast, Laguna Beach, Santa Barbara, Montecito, Palm Springs, Palm Desert, Rancho Mirage, Cathedral City, Rancho Santa Fe, Indian Wells and La Quinta,

Innovative Theatres also serves Northern California locations:  San Francisco, Monterrey, Carmel, Sonoma, Marin County and the Napa valley. Innovative theatres provides custom home theater design and installation to the San Diego Metropolitan area. Other united states service locations include: Chicago, New York, Santa Fe, Aspen, Vail, Telluride, Park City, St. Louis, Denver, Dallas, Houston, Washington D.C., Miami, Ft. Lauderdale, Palm Beach, Seattle, Boston, Las Vegas, Reno, Lake Tahoe, and Atlanta.

Innovative theatres' international service areas include: Vancouver, Toronto, Mexico City, Hawaii, Cabo San Lucas, London, Paris, Vienna, Berlin, Beijing, Geneva, Rome, Milan, Monaco, Dubai, Moscow, Athens and Tokyo.


Home Theater, Home Theater Design, Whole-home Audio and Video, Home Automation,  Smart Home Technology,  Lighting Control,
Home Theater Seating, Residential & Commercial Theater Design and Media Rooms

Innovative Theatres Inc. - West Hollywood, CA Showroom Appointments- 323-850-7900